THE change to an auction format paid off for the Glendan Park Hereford and Adameluca Angus studs at Barfold today.
NICOLA BELL, THE WEEKLY TIMES, FEBRUARY 20, 2015 5:00PM 
Image: Big dividends: Elders Pakenham’s Carlo Taranto, buyer of the $10,000 Angus bull Frank Sofra from Clyde and Adameluca stud owner Sam Trovatello.
Glendan Park stud principal Alvio Trovatello and principal of Adameluca Sam Trovatello, changed from a Helmsman system to a video auction to create more competition for their second annual sale.
And it paid off with a rise in average for both studs.
In the Hereford draft 14 bulls sold from 24 offered to a top of $8500 for an average of $4410 — up $1145 on last year’s average for 14 bulls.
In the Adameluca Angus draft, 23 bulls sold from 24 offered to a top of $10,000 for an average of $4696 — a big jump of $1911 on last year’s average of $2785 for 11 bulls.
The top-priced Angus bull was Adameluca Jester J30, bought by Frank Sofra of Whispering Pines Estate from Clyde.
The 18-month-old bull weighed 806kg, had an eye muscle area of 108sq cm and intra-muscular fat of 4.7 per cent and was out of an imported embryo from S A V Angus in the US.
Mr Sofra also bought the full embryo brother, Adameluca Joker J27, for $5000 as he wanted a new bloodline to hopefully give him an edge in his breeding program.
The top-priced Poll Hereford, Glendan Park Jazz, was bought by Merindoc Pastoral manager David Anderson from Tooborac.
The rising two-year-old bull weighed 870kg, had an eye muscle area of 109sq cm and intra-muscular fat of 5.3 per cent.